Ep 2. Secrets Behind Your Content To Make BIG Sales

Stephanie is back on the microphone to explain how you can create content that can attract your ideal clients and convert them into sales.

Great sales come down to good content creation and creating that trust factor from your audience quickly through pure organic marketing. It's really important to practice content writing because you can have a bomb product or service but if you don't know how to connect with your audience through your content, it will be hard to make a sale. Stephanie reminds us that outsourcing is always a good option, but if you can't afford to do such, here are a few things to bear in mind to help you do it on your own.

1. Your content must be:

EDUCATIONAL - It can be tips, tricks, or "How To" videos. This establishes the fact that you are an expert in your chosen niche of your business which will lead to your clients' trust.

INSPIRING - Share your story to your clients on how you became who you are at this point, or where you want to be. Let them know that you're a human being too and you've struggled on the things they've been struggling with, just to set an example.

ENGAGING - A call-to-action is a must-have for all content that you'll be releasing. Generally, CTAs are instructions for your audience to follow to know more about you or your business. Examples of CTAs are "Click the link below" and "Follow us on Twitter/Facebook/Instagram".

CONNECTING - Ask your followers or clients questions through your Facebook page or Instagram stories to keep the connection alive and active. It could be business or non-business related questions.

2. Make a catchy headline for people to stop scrolling and look at your content. Make them want to know more. Leave them questioning "Where is this going to take me?"

3. Set the stage - Where were you? When was it? What emotions were you feeling? Describe the issues that you encountered including the fears, doubts, pain, hopes and dreams you have.

4.Get into your social proof - What makes you qualify to help other people now? What can you give to others? How were you able to help those people? If you don't have any testimonies from your previous clients, use your own personal experience.

5. End with a call-to-action - What are you offering? How can they find you? Where they can sign up?

What matters most is to be authentic with your content. This will help you build trust with the clients that you'll be dealing with.

Discover more secrets on how to produce great content for your social media pages by listening to the entire episode.

CONNECT WITH STEPH:

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⇢ Website: https://www.soulbiz.com/

⇢ Facebook Group: www.facebook.com/groups/soulbiztribe/